Prototyping and user testing of Tallink’s new mobile website

Tallink is the leading provider of cruise and transport services in the Baltic region. We helped them develop their mobile booking website.  

The project was completed in close cooperation with the Finnish design company Qvik who was in charge of the visual design and general strategy.

As you can see from the photos below, we started with a very simple prototype and constantly improved it. We tested the prototype with Finnish, Swedish and Estonian users. As a result the entire booking process is now quicker, clearer and much more intuitive than it was before.

The site went live just a few days ago, so you might encounter some bugs. Tallink’s developers are currently fixing the last of them.

Tallink mobile web's prototypes and the final version in the middle

Prototypes on the left and right side, final version in the middle