Service design is not something to do when you have leftover time and money. The new norm should be to focus on how to be customer-centric, what changes it requires, how it relates to today's business goals, and what it means for every person in their daily work. What can the private sector learn from the public sector? We share our observations on similarities, differences, and lessons that both sectors can reflect upon.

There are bigger or smaller web forms on almost every website, but a lot can go wrong with them. From the accessibility aspect, the form must be simple, understandable, and navigable with a keyboard (for example, for a person with motor impairment who is unable to use a mouse) as well as various assistive technologies, such as a screen reader (software that reads out everything that happens on the screen to a blind user). Let's see how to do that.

Suppose your website does not yet meet the AA level of the WCAG 2.1 standard. In that case, you have two options: either develop an entirely new website that immediately meets the accessibility criteria or update the existing one (front-end facelift).

It is time to switch to some accessibility topics again and today, we will focus on one of the most important pillars in web design – colours. When showing information and relationships, we cannot rely solely on colour, because we all see colours a little differently, and for some they look more similar than to others. Use patterns, layouts, dotted lines, and other creative solutions!

We all come into contact with different user interfaces (e.g. through the web, self-service, ticket purchase systems). In most cases, the user interface contains a large amount of microcopy. In this article, I will discuss the importance of microcopy and describe the results of an exciting experiment that I conducted using the neuro UX tool.

World Usability Day Estonia - the largest UX, web and interaction design event in the Baltics, will take place once again on November 23-25. Let's get acquainted with Vitaly Freidman - WUD2022 speaker and workshop guide.